Website is a very influential marketing, outreach, and communication tool for any business.
Implementing, launching and continuously monitoring your website can put you tons of details that need to be checked multiple times.
One of the simplest, easiest, and cheapest ways to determine if your website is performing well as it should be, and how it should be fixed if not, is by performing a website health check.
Generally, these are the top most things to check when conducting a website health check to enhance the performance of your website.
1. Content
The content of your website is what ultimately helps you determine its success.
Making a clear and clean readable copy for the description of your products and services indicates clarity and reliability. Your website’s content should also have calls to action or CTA buttons that encourage your website users to immediately decide and take action. It is also important to make your CTAs describe the benefits of using your products and services as well as engaging with your brand. Most importantly, keep your content simple and understandable.
2. Site Speed
The performance of your website’s speed has an impact on how well users complete their intended objective on your website. Conversion rate is also affected by site speed as well.
Checking large files, codes, and hosting might help you improve your website’s speed.
3. Navigation
Navigation needs to be as straightforward, with the fewest clicks, as possible. Having a website with clear, consistent and organized navigation makes your website more effective for your users and provides a good user experience.
Placing menu items and CTAs is extremely important in guiding user navigation.
4. Live URLs
Every URL (or Uniform Resource Locators) needs to be checked, especially before your website goes live, to ensure that it connects to its intended site. A link directs a user to another page location that is typically launched by clicking on a word that has been highlighted.
Working links are important because they are strong signals for search engines like Google and search engines determine the reliability given to a website.
5. Site Analytics
Analytics platforms evaluate the activities and behaviors of the visitors on a website and understanding the behavior of your website users begins with monitoring your website analytics.
Site analytics also has an impact on the success of your website as it provides insights and important data that can be used to improve usability, health and functionality of your website for a better user experience.
6. Web Forms
Forms help you big time in improving your website the easier way when it is implemented correctly.
Web forms are useful, convenient, and beneficial for your website. It helps you receive specific information that you need from most of the customers who want the availability of options.
It is important to keep web forms clear, direct, and simple to establish reliability and prevent the users from being displeased in filling in a form.
The beginning doesn’t end when your website goes live, it is just getting started with monitoring your website.
Implementing and improving the findings in your website health check needs a full-scale application to make your website functions operate more efficiently and effectively.
